I have an idea of using stickers to lure people on the streets to the place where the cans are collected. As stickers can be many forms, shapes, can create many creative ideas using its transparency and so many other possibility.
Creative Uses of Stickers in Advertising
TV2 “Batman Stickers”
In honor of the launch of Batman Begins on TV2, stickers were placed on footpath lights, so that the bat signal was created when the lights were on.
Brastemp Stainless placed outlines of the shape of their products, on shopping center elevators.
Apple Store Window
The broken-glass sticker was placed on the window of an Apple Store to promote the iPod Hi-Fi.
Surfboard-shaped stickers were placed on moving walkways to promote extreme sport magazine Demolicion.
Elmex used two rows of lockers to create a mouth with teeth. Opening a locker gave the ilusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the toothpaste and its benefits were waiting inside the locker. In one month 35.000-40.000 people were exposed to the message.
Sushi Roll “Sushi Train”
Stickers of sushi meals were bonded at the handrails of an escalator.
Unicef Landmine Stickers
Landmine-stickers with self-adhesive topsides were placed on the floor. They were invisible until they stuck to your feet. While removing them, people discovered the landmine-picture on the bottom side and were informed that in many other countries they would have been mutilated at this moment.